Digital Transformation Explained.

Digital Transformation Explained.

Whilst everyone talks about the benefits of Business Automation Technology, it can be very difficult to know where to start.

Marketing jargon created by tech companies can create confusion as to what the technology can actually achieve for their business. Which brings me to one of the jargon terms utilised in today’s business world.

This term is being used across a wide range of technology groups.

  • ERP Vendors
  • Technology product Vendors
  • Printer / Photocopier resellers
  • Software developers
  • Technology consultation businesses
  • Business consultants

So who is right in using the term and who is just jumping on the “BAND WAGON” of some new jargon to use?
For me Digital Transformation is the continual process of utlising technology to ultimately achieve your Business Strategy. Break this down even further. Given the incredible benefits technology can provide business, every business with a“STRATEGY”, should really have a Digital Strategy as part of achieving their overall business strategy.

A digital strategy can be broken down into two types of provision:


This is the process of improving internal productivity and customer experience. Business Optimisation can provide quick wins for every business.


Utilising technology to implement new products / services which will provide new revenue AND / OR implementing technology to run new business models. Business Transformation is often a longer term implementation aligned to very specific requirements.

Both of these provisions will produce similar Digital Transformation outcomes such as:

  • Business process enhancement
  • Improved customer engagement
  • Enhanced employee empowerment
  • Business unit and employee planning and measuring
  • Operational transparency via data driven decision making

By linking these outcomes back to your Business Strategy you can then start to realise the potential within the business to implement the correct solution.

So where should a business start?
Obviously start with a Business Strategy. Digital Business Transformation can take longer to implement but if your looking for some quick wins to IGNITE Digital Transformation in your business then look at the processes within your business that you will achieve the greatest Business Process Optimisation.

You can start by department and business process. Here are some examples of low hanging fruit where you can get some immediate benefit:

  • Accounts – payable, receivable, payroll
  • HR – job application, onboarding, review, contracts
  • WHS – investigations, inspections, policy and procedures
  • Sales – orders, customer engagement
  • Customer Engagement – communication, notification information sharing

Or if your struggling to identify the process and how Business Process Optimisation can benefit you, keep an eye out for these indicators:

  • Paper, paper and more paper. This will ID manual handling of information and manual process of information.
  • Manual entry of data into applications. Don’t kid yourself. You will still want staff to verify key info BUT the use of END TO END digital document processes greatly reduce data entry.
  • Postage. If your spending money on postage means your communicating with your customers via paper. This slows down processing and you lose control of the information.
  • Printing. You should not be increasing prints or associated print costs.
  • Excel. A great piece of software but if your cutting and pasting data to maintain some form of database or reporting tool your also wasting time!
  • Lost information. Hard copy or soft copy. There should not be any reason to lose information in todays environment. You still manually file hard copy documents in filing cabinets or soft copy documents into network folders.

So here are your takeaways:
“Digital Transformation” in short should be linked to your Digital Business Strategy. IGNITE your Digital Transformation by understanding and Optimising processes within your business today.
Contact a specialist who can filter through the jargon and advise you on the best approach for your individual business. Implementing stacks of products will be very confusing and could impede your successful Digital Transformation. Understand your business strategy and find a solution that can scale to meet your requirements.